Norwel CRM ‑ When selecting a Contact Relationship Management application is it worth considering the cost of the functionality you are buying which is unlikely to be used in the foreseeable future? It seems that many of the products on offer are jam packed with attractive features but how many of them are likely to be implemented in the short to medium term? What seems to be required is a CRM application which provides the functionality you require right now but has a development path attuned to your medium and long term requirements. Norwel CRM does precisely that. You can further expose your Contact/Marketing intelligence to the Practice by introducing Contact Management. Each user is automatically presented with their 'My Contacts' list enabling them to maintain the details held. Providing access to relevant mailing lists with the ability to add and remove contacts, Event Maintenance empowers fee earners to make decisions as to who should and should not be included in Marketing events. Retain overall control of your Marketing events with the Event Manager. A central function used for creating and managing Marketing events providing the ability to monitor responses such as accepted, declined, confirmed and attended, produce and manage mail shots, produce and manage emailshots and update contact/event information to the database. Future CRM developments include Web Integration with utilities to manage contacts accessing marketing information via the world wide web.

