When selecting a marketing application it is worth considering the cost of the functionality you are buying which is unlikely to be used in the foreseeable future. What is required is a CRM application which provides the functionality you require right now but has a development path attuned to your medium and long term requirements. Norwel CRM does precisely that.
In order to appeal to all of your users, there are three access levels:
Further expose your Contact/Marketing intelligence to the Practice by introducing Contact Management. Each user is presented with their ‘My Contacts’ list enabling them to maintain details such as interests and potential work types. Five levels of conflict search, post code database integration and on screen audits improve accuracy and data integrity.
Providing access to mailing lists with the ability to add and remove contacts Event Maintenance empowers your fee earners to make decisions as to who should and should not be included in Marketing events.
Retain overall control of your Marketing events with the Event Manager. A central function used for creating and managing Marketing events providing the ability to monitor responses such as accept, decline, confirm and attend, produce and manage mail and emailshots shots and update contact/event information to the database.
Future web based CRM developments include managing web facilities which will allow:
- Your Firm to capture and manage unsubscribes, opt in/outs and bounce backs, receive and manage accepted/declined invitations, auto update mailing lists with client requests, manage data amendments and receive and manage secure payments.
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- Your clients to update their database details, opt in/out of marketing activities, accept or decline invitations, sign up for e-shots and mailers, register for seminars and courses and make secure payments.
